Yahoo! has thoroughly redesigned their corporate website. This has been highlighted by the fact that the company has deleted its Diversity, Equity, and Inclusion (DEI) pages. We’re really excited about these changes and their ability to help make content more discoverable and navigable. This new marketing push comes in conjunction with major happenings such as the Consumer Electronics Show (CES) and the due relaunch of Yahoo Ads.
Screenshot of Yahoo’s careers page, which still features a link to its former DEI page. Users who click on it are instead taken to the site’s leadership page. Their leadership page taken down reference to diversity and inclusion. This represents a major shift from the old draft released late 2024 – which centered these values front and center.
During the last week of December 2024 and the first week of January 2025, Yahoo did an extremely disruptive redesign of their corporate website. This substantial redesign managed to reduce the overall amount of content by almost 60 percent. It was a missed opportunity to highlight positive business solutions. Brenden Lee, a spokesman for Yahoo, focused on the purpose behind those changes.
“We revamped our corporate website late last year as the first part of a planned, multi-phase redesign timed to CES and our Yahoo Ads relaunch. The first phase reduced the total volume of content by nearly 60 percent with a focus on streamlining navigation and spotlighting our advertising and business solutions.” – Brenden Lee, Yahoo
The removal of DEI-related content is not an isolated incident. As VIP Fenton noted in his interview with TechCrunch, the big guys are already stealing the march. UnitedHealth, for instance, scrubbed all mentions of DEI from its website. In recent months, the phenomenon has caught on other big firms such as Meta, Google, and OpenAI. They’ve been committed to getting rid of mentions of their diversity efforts. Amazon recently scrubbed inclusion and diversity language from its annual report filed with the SEC.
Even more recently, Yahoo released news of its DEI termination, taking down its DEI pages. Users are greeted with a “page not found” error when attempting to access the 2022 diversity report. With diversity metrics largely kept under wraps, observers aren’t so easily convinced. They say that this trend in corporate communication could be just the leading edge of a much bigger corporate pivot on priorities.
In totality, Yahoo’s latest website overhaul is an unfortunate indicator of a major turn from their apparent public promises towards diversity and inclusion. The company is preoccupied with changing that narrative. It will be interesting to see how these hard decisions focus public attention and help guide stakeholders in prioritizing important investments over time.
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