Holo raises €5 million for AI marketing platform
The funding will support marketing automation development, efforts to reach more small businesses and expansion of the team in Vilnius.
AI marketing platform Holo has secured a €5 million seed investment led by Market One Capital. Silicon Gardens, FirstPick, Leonis Capital, NGL and Tekton Ventures also took part, alongside business angels.
The company says it will put the money towards developing its marketing autopilot technology, attracting additional small-business customers and growing its Vilnius team. Before the round, Holo had raised less than €1 million.
Established by Deividas Kovger and Aleksandras Urbanavicius, Holo is aimed at small businesses that do not have dedicated marketing staff. It says more than 20,000 businesses pay to use its platform across over 100 countries.
Holo says its system examines a business's website, products and brand style to produce a marketing plan. It then generates material for advertising, social media, email and search engine optimisation. Customers can edit and approve that material before publication, while selected tasks can run automatically.
The company says campaign performance guides suggestions for future marketing activity, such as shifting advertising spending or producing more content in particular formats. The platform uses third-party AI models alongside Holo's own technology for planning, creative production and maintaining brand identity.
