Accor forecasts 32 per cent rise in European accommodation nights
The hospitality group expects travellers from within Europe to account for 77 per cent of arrivals, with Germany the leading source market.
Europe’s tourist accommodation sector is forecast to record 1.6 billion additional overnight stays annually by 2036, according to new research published by Accor. The hospitality group projects growth of 32 per cent between 2026 and 2036, with hotel stays expected to increase by 33 per cent.
Drawing on data commissioned from Tourism Economics, Accor forecasts a 42 per cent increase in nights spent by international visitors across accommodation types over the decade. The corresponding rise for domestic travellers is projected at 24 per cent.
Travellers within Europe are expected to represent 77 per cent of arrivals. Germany is forecast to supply 14 per cent, ahead of Britain at 8 per cent. France and the US are each projected to account for 5 per cent, followed by the Netherlands at 4 per cent.
Among emerging destinations, Accor expects international accommodation nights to climb by 116 per cent in Azerbaijan, 83 per cent in Latvia and 82 per cent in Romania. It also projects growth in arrivals from the Middle East and Asia of 93 per cent and 88 per cent respectively.
The report puts Europe’s international visitor total for 2025 at 810 million, representing 53 per cent of the global total. International tourism generated more than €700 billion in receipts across the region that year.
