OpenAI executive acknowledges tensions with European startup clients
Tricia Troth pointed to collaboration with Swedish legaltech Legora as an example of OpenAI working alongside startups whose products may overlap with its own.
OpenAI wants to help European startups grow while acknowledging tensions with clients as it introduces competing products, executive Tricia Troth said at its Developer Day event in London.
Troth, OpenAI’s head of go-to-market, startups EMEA, was responding to a question about whether the company could move beyond providing access to AI models and increasingly develop applications itself. She said OpenAI worked closely with startups where such tensions arose.
She cited Swedish legaltech company Legora, saying the two businesses had jointly developed a legal plug-in. OpenAI has also launched Astra for Law, a dedicated legal offering.
Troth said startups were both creating business models using OpenAI’s technology and applying it to improve efficiency. She singled out Legora and Wordsmith as examples of businesses incorporating AI into their products and services in new ways.
According to Troth, OpenAI’s startup team provides model access, product development support and introductions to investors and developers. Its assistance covers engineering, model fine-tuning, marketing and acquiring customers, with clients ranging from businesses yet to raise funding to scaleups including Lovable and Legora.
Troth also described partnerships with venture capital firms, incubators, accelerators and academic organisations to identify founders who could benefit from OpenAI’s support. She declined to identify its venture capital partners.
