WeRoad buys Swiss TravelTribe as it targets €70 million in acquisition-led revenue
TravelTribe’s brand, technology and community will be integrated into WeRoad, while co-founder Francesco Staccone will help develop its local events platform.
Travel technology company WeRoad has bought Switzerland’s TravelTribe, making its first acquisition under a strategy targeting €70 million in additional revenue through acquisitions over three years. The deal will bring sports-focused trips and ski weekends into WeRoad’s offering.
Founded in 2024 by Francesco Lorenzo and Francesco Staccone, TravelTribe has built a Swiss community exceeding 1,600 people around sporting interests. Its activities include regular sports gatherings in Zurich, skiing weekends in the Swiss Alps and overseas trips accompanied by leaders. Nearly half of those taking an initial TravelTribe trip booked again after 12 months.
WeRoad plans to absorb TravelTribe’s brand, AI-native platform and community. Staccone will join to help grow WeMeet, the local events service WeRoad launched in 2025. He said his longer-term ambition was to connect travel, communities and local experiences through a single platform.
Andrea Lamperini, WeRoad’s chief strategy officer, said acquisitions would support growth in current markets, entry into new ones and the addition of interest-based travel categories. WeRoad is pursuing businesses across nearly every continent, including group travel and events operators with annual participation ranging from 2,000 to 40,000 people. Its strategy focuses particularly on the US and Europe, using established local operators to enter markets rather than starting new businesses.
